Episode description
Are you curious about how COVID-19 might impact toy sales this Christmas and beyond? Whether you're a corporate toy professional or an independent toy-preneur, this is the episode for you. To kick off today’s conversation, we jump into a year review of the impact that COVID-19, stay at home orders, remote learning, and working all made on the toy industry. The Toy Coach highlights the top growing toy categories and the reason they experienced double-digit growth. Get ready to dive into a really important conversation on what the toy industry needs to do to hold onto the growth gained this year. According to NPD, from March to October, the toy industry experienced 19.1% sales growth. This sales boom proved that kids still love toys, and parents still need them. Listen as The Toy Coach dispels the myth that our consumer's interests are responsible for our slow industry growth. Instead, we put the responsibility back on the toy industry itself.
Ready to learn how we can maintain the growth we’ve experienced in the time of the coronavirus pandemic?
Pop your earbuds in and have a listen.
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For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/45
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