Episode description
This week's episode is fan-requested and is ALL about Licensing Week Virtual and the Las Vegas Licensing Expo. This industry event is known as the go-to destination for the biggest licensing deals of the year, and it's typically an in-person show, in Las Vegas. But for 2020 due to the coronavirus, this show was moved completely online. So I interviewed Steven Ekstract, the Brand Director of the Global Licensing Group, to talk about both the virtual AND in-person events to find out what it has to offer toy inventors.
In this episode, Steven shares crucial information for first-time exhibitors and newbies to the licensing game. If you're interested in the world of IP, then this is an episode you don't want to miss.
MENTIONED IN THIS EPISODE:
For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/23
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