Episode description
Ever wondered how a beloved character from a children's book can leap off the pages and become a real toy? This episode of "Making It in the Toy Industry" reveals the transformative journey of a TCA Alumni who turned a character from their storybook into a cherished 12-inch plush toy.
Join Virginia Lette as the host of this new series in a conversation with CJ Charles, the author and toy creator behind My Mother Is A Superhero. Hear the story of how CJ successfully turned her book's protagonist, 'Justine', into a tangible plush doll. Discover the creative and strategic steps involved in developing a clear brand mission, Pantone selection, and expert vetting that helped CJ bring her toy concept to life. From initial design challenges to effective brand messaging and beyond, this episode is a deep dive into the art of turning a literary character into a marketable toy brand.
Episode Cliff Notes:
- Discover the journey of turning a book character into a plush doll [00:02:56]
- Find out what toy CJ Created in Toy Creators Academy [00:03:00]
- Insights into overcoming toy industry challenges [00:10:26]
- The importance of clear brand messaging for toy inventors [00:11:09]
- A peek into CJ's process of prototype development and refinement [00:15:38]
- The role of networking in the toy business [00:18:27]
- Impact of Toy Creators Academy on aspiring toy inventors [00:23:35]
- Pitching ideas to major toy companies [00:20:14]
- The importance of having a supportive community on your journey [00:19:00]
- CJ's future plans and aspirations in the toy industry [00:29:15
Mentioned In This Episode:
This episode is brought to you by www.thetoycoach.com
Visit thetoycoach.com/203 for the links mentioned in today's episode.
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