Episode description
In B2B, it's critical to understand how buyers consume information digitally, and how we must align our sales and marketing strategies accordingly. Building a sales strategy, with a marketing mindset, that helps customers solve their problems is critical for long-term growth and success.
Listen in with Samantha and her guest, Todd Hockenberry, Author and Founder of Top Line Results, as they discuss the importance of being attuned to your customers' entire buying experience and how customers buy online directly impacts your sales and marketing strategy.