Episode description
Win/loss analysis provides a rich understanding of your product, your market, and your buyer's processes. Building a win/loss program that produces honest and actionable data on a regular basis is key to adjusting your sales and marketing strategies.
Join Samantha and her guest, Ryan Sorley, Founder of DoubleCheck Research, as they discuss best practices to build a strong win/loss program for your organization. It just might improve the relationship between sales and marketing along the way.