Episode description
With the (over) abundance of tools, resources, and technologies available to salespeople today, it seems that sales is becoming more science, than art. But, no matter how many tools and technologies we throw at sales, it's still about quality engagement with the buyer.
Listen in with Samantha and Max Altschuler, author of Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale, and Marketing Director at Outreach.io, as they discuss and analyze the importance of modernizing sales through humanization, and equipping sales people with the people skills necessary to engage, connect, and grab the attention of their buyers.