Episode description
Exciting new research by Mathew Sweezey, Director of Market Strategy at Salesforce, explores the important question of what has changed in customer experience due to the global pandemic.
Listen in as Mathew shares his insights on how purchasing processes have shifted, causing marketers to shift GTM strategies from a broad focus to a much more narrow and deep mapping of our buyers' journey, and to clearly understand that customer experience is the method, and the outcome is the goal.