Episode description
Canned call scripts and email templates may make your B2B sales & marketing teams more efficient, but what gets lost and overlooked is their ability to personalize and humanize interactions. Companies lose sight of the fact that they are marketing and selling to individuals, who make decisions based on human interactions.
Join Carlos Hidalgo and Samantha as they dissect the challenges surrounding this age-old dilemma and how to manage the changes necessary to make B2B more human.