Episode description
Bridging the communication gap between your data analytics team and your marketing team will get you closer to making sound business decisions and help determine the best places to invest your marketing dollars. Serious data analysis, like multi-variant regression testing, can provide impactful, long-term decision making opportunities, but for many companies, it would take a roomful of Phd's to understand it.
Samantha and her guest, Christopher Engman, CRO and CMO of Proof Analytics explore the complexities of data, regression testing, marketing mixed modeling and discuss what best practices can be implemented to make solid marketing decisions.