Episode description
How do you get the most value out of your service prototypes? That was the key question we explored in our recent Circle community session.
As it quickly turned out, there's an entire field with its own set of tools and frameworks that focus on prototyping. During the session, the participants shared their success stories and common roadblocks that prevented them from doing the right experiments.
What emerged were five best practices for doing better, more effective service prototypes that everyone in the session could agree on. In this episode, you'll discover what these best practices are and how you can use them in your day-to-day work.
What I found interesting is that many participants didn't only use prototyping as a way to reduce the risk of expensive failures. They also used it as a very effective strategy to generate buy-in for the eventual solution.
Enjoy the conversation!
--- [ EPISODE GUIDE ] ---
00:00 Welcome to the Show
03:30 Who is Irina
04:45 Who is Dan
05:30 How to build experiments
09:00 The goal of experimentation
11:15 What should you test
15:45 The common barriers
23:15 Organisational capacity
30:30 Empathize with stakeholders
35:30 Key uncertainty
43:45 The right time and people
46:30 Bonus best practice
47:45 Circle take-aways
51:00 Closing thoughts
--- [ RESOURCES ] ---
- Understanding Organizational Capability: Touchpoint Vol 10 10 AUGUST 2018 - Daniel Gomez Seidel https://www.service-design-network.org/touchpoint/vol-10-1-from-design-to-implementation/organisational-capability-and-the-hbto-model
- Why your company needs rapid experimentation, Growth Tribe: https://www.youtube.com/watch?v=XBqM17MKz6U
- Definition of Experiments and discussion of what how prototypes change depending on the position of the work: Touchpoint Journal, vol 11 number 2, October 2019, Mauricio Manhaes
--- [ CIRCLE ] ---
The Circle is a community for in-house service design leaders who want to grow as a professional. We host a community session on topics that go beyond the basics every month. If you'd like to be part of these conversations then I encourage you to join us.