Episode description

What is the secret... How do you get non-designers to appreciate the value of service design?

It’s also a question that keeps coming back over and over again. And I get it.

Clients hold budgets, internal stakeholders have decision-making power, and you need your colleagues to pull projects off.

If you don't get these people on board with your work, you risk paying a high price. However, when you know how to play the game well, you increase your chance of doing more meaningful and fulfilling work.

Fortunately, selling service design to those around you isn’t some form of dark magic. It's simply a skill that can be learned and mastered. There are repeatable processes, proven frameworks, and dozens of practical tools to help you.

Helping you get up to speed with all these tools, frameworks, and processes is what the Selling Service Design with Confidence program does.

Recently, a group of service design professionals completed the program, and I invited them to share their key takeaways with you on the Show.

In this episode, you’ll hear how it helped them to:

• Position service design in a tech-led environment.
• Get clients to invest in user research.
• Find clients when you’re just starting out.
• Establish your role inside a multinational.
• And much more...

This is a great episode for anyone who wants better, more productive conversations with non-designers, whether that’s your clients, stakeholders, or colleagues. It not only makes your work more enjoyable but also helps you to become a more mature professional.

Enjoy, and as always, keep making a positive impact.

- Marc

--- 1. GUIDE ---

00:00 Welcome to the episode
03:30 The graduates
04:30 Caroline (agency)
12:00 Halyna (agency)
21:00 Sapna (freelancer)
29:00 Andy (agency)
39:15 Yulia (founder)
47:00 Daniel (in-house)
55:00 Closing thoughts

--- 2. Selling Service Design with Confidence ---

For more information and instructions on how to apply head over to:
https://servicedesignshow.com/confidence