Episode description

Today Greg is joined by Chris Josephs of Autopilot, an app that lets you automate your investment portfolio by copying top-notch traders like Nancy Pelosi and Warren Buffett. In this episode, Greg and Chris break down how Autopilot got to the top of the charts in the App Store by using memes to grow and audience.

►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce.You'll also find out when new and exclusive
episodes come out from Where it Happens. And it's totally free.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Chris Josephs:
https://joinautopilot.com/
https://twitter.com/Chrisjjosephs

SHOW NOTES:
0:00 - Intro
6:53 - How memes made Autopilot a top ranked finance app
12:14 - A guide to using memes and pseudo-memes
28:00 - How to cross-channel your short form content 
34:57 - Building a competition-proof product
42:00 - Chris's advice for building an audience from scratch