How to build a $1M+ Consumer SaaS App (step-by-step guide) | The Startup Ideas Podcast

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Episode description

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Episode description

Join me as I chat with Joseph Choi, Founder of Viral App Founders Community, as we discuss his frameworks and strategies for finding and building profitable Consumer Apps. Learn his step-by-step formula to building and growth hacking apps.

Episode Timestamps:
00:00 Intro
04:01 Ecom Marketing Strategies applied to Consumer Apps
11:07 TikTok Shop Affiliate Center = goldmine for app ideas
22:16 Profitable Niches that are Underserved
33:26 Influencer Marketing 2.0
40:58 Capitalize on internet "cults" & movements

1) TikTok organic = BIGGEST underpriced distribution channel right now
- Cost of creating & distributing content = low
- Potential reach for consumer apps = high
- Time to leverage this opportunity!

2) E-commerce tactics are invading the app world
- Remember Tabs Chocolate? 0 to $10M/year with mass UGC creators
- Now these tactics are being used for consumer SaaS
- Higher margins + better exit multiples = Bigger Opportunity

3) Carousels perform better than Short-form video on TikTok?!
- Surprising trend: Photo carousels are CRUSHING IT
- Easier to create + more scalable than talking head vids
- Pro tip: Use Midjourney for quick, eye-catching visuals

4) TikTok Shop Affiliate Center = goldmine for app ideas
- Find top performers in any niche
- Build apps to help them sell better
- Get free marketing from influencers

Win-win-win situation!

5) High LTV niches are UNDERSERVED on TikTok
Think: Golfers, poker players, niche sports
Example: Golf swing analysis app

- 10k downloads / month
- $70k revenue / month
- Huge potential for more!

6) Myth: TikTok users are all young
- Reality: Diverse demographics, especially in niche content
- Serve content to underserved niches = Underpriced reach

7) Rethink influencer marketing for TikTok
- Old way: Pay for followers
- New way: Hire creators as ACTORS, not for their audience
- TikTok algorithm favors good content, not follower count

8) Capitalize on internet "cults" & movements
Examples:
- Looksmaxing (YouMax app)
- Make money online (Crayo app)
1. Find passionate communities without products
2. Build the app they need
3. Profit
Bonus tip: Product quality is CRUCIAL
Nail your metrics before scaling marketing efforts!

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