Episode description

Dr. Else Van Der Berg is an interim product lead and a product validation and discovery enthusiast. She works with B2B SaaS product teams to move from a feature-driven to an outcome-driven way of working.

In this episode, we discuss the challenges of hiring and fostering a culture of experimentation, the importance of a strong partnership between product managers and engineers, leadership buy-in, and employee motivation in driving a shift toward outcome-driven product development.

02:45 Else's transition to an outcome-driven mindset

11:31 Why leaders should be involved in the details

15:10 How to foster a culture of experimentation

19:05 When experimentation is not needed

22:06 Most engineers appreciate understanding the Why

25:39 The one thing to bring a culture of experimentation within a company

31:22 How to "convert" engineers to an outcome-driven mindset

35:00 Most companies don't check for impact after delivery

38:20 The importance of breaking the silos

41:00 Tips for leaders to get started with a culture of experimentation

44:00 Else's next steps and closing thoughts

RESOURCES

Else's newsletter: https://elsevanderberg.substack.com

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LinkedIn - https://www.linkedin.com/in/dr-else-van-der-berg-42b8b6a2

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