Episode description
Episode description
This week our guest is Melina Palmer, a renowned keynote speaker in behavioural economics and the CEO of The Brainy Business, as well as hosting one of the best podcasts on the subject of the practical application of behavioural economics.
In this episode, we're going to discuss the art of influencing both up and down, and how to tailor your cybersecurity message to different audiences.
Melina teaches us that it's not about the cookie - that is, it's not just about the product or cybersecurity awareness and controls themselves, but it's about how we frame information and communicate change.
With her expertise in behavioural economics, Melina shows us how to make change easier, reduce decision fatigue, and increase social capital through understanding and compromise.
What you’ll learn in this episode:
Effective communication is key to influencing both up and down in an organization. Tailoring your message to the audience and framing it in a relatable way can make you a more thoughtful communicator.
Cybersecurity awareness and controls are crucial for preventing breaches, but the way you "sell" the experience matters. By making engagement positive and impactful, you can increase social capital and encourage people to follow the rules.
Change can be overwhelming, especially when we're already dealing with a lot of decisions and cognitive load. To make change easier, it's important to focus on what matters in the moment and avoid overwhelming people with too many changes at once.
By understanding how our brains work and tailoring our communication and change management strategies accordingly, we can make a positive impact on our organizations and help drive progress.
If you're interested in understanding the behavioural science behind cybersecurity and how we can communicate more effectively, then you're in the right place.
Links to everything Melina discussed in this episode can be found in the show notes and if you liked the show, please do leave us a review.
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It really helps us spread the word and get high-quality guests, like Melina, on future episodes.
We hope you enjoyed this episode - See you next time, keep secure, and don’t forget to ask yourself, ‘Am I the compromising position here?’
Show Notes
Melina has created a fantastic It’s Not About The Cookie worksheet so you can start using it in your organisation today
An article on delivering bad news on a Friday. It isn’t the book Lianne mentioned (she can’t remember what book that was!) but this article covers why bad news from leadership on a Friday is a bad move! ByKorn Ferry
An article on Decision Fatigue
ABOUT MELINA PALMER
Melina Palmer is a globally celebrated keynote speaker showing companies how they can easily get customers to buy and employees to buy in by leveraging the power of behavioural economics.
She is the CEO of The Brainy Business, which provides behavioural economics training and consulting to businesses of all sizes from around the world.
Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioural economics to many universities and businesses. Melina teaches applied behavioural economics through the Texas A&M Human Behavior Lab and obtained her master’s in behavioural economics from The Chicago School of Professional Psychology.
A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes on Behavioral Economics & Business for Inc Magazine.
Her first book, What Your Customer Wants and Can’t Tell You (2021), won first place in the Chanticleer International Book Awards in its category, of which her second book, What Your Employees Need and Can’t Tell You (2022), was also a finalist. Her highly anticipated third book, The Truth About Pricing, is scheduled to be published in January 2024.
LINKS RELATED TO MELINA PALMER