Episode description

📦In our first ever B2B Master Series on THE ECOMMERCE EDGE, we feature two amazing guests: Khalid khan (https://www.linkedin.com/in/khalid-khan2), Regional Director at Arsenalia Group - https://www.arsenalia.group and Vikram Saxena (https://www.linkedin.com/in/vikramsaxena), CEO of Better Commerce - https://www.bettercommerce.io

📦 Arsenalia Group is a global digital transformation agency group that delivers key competencies across: AI, eCommerce, business systems, system integration, design, creative and branding

📦 Better Commerce is a B2B focused SaaS eCommerce platform that offers a modern, integrated suite of modules that include commerce, PIM, multi-location inventory management, omni-channel order management, quote management/sales rep augmentation and other digital customer services

📦 We decided to do this Master Series together to be able to dig deeper into several key areas such as:

- Popular B2B digital and hybrid sales channels, how they differ and complement each other

- Barriers to digital commerce adoption and how to overcome them

- Consultants, Agencies and Vendors - how to vet them, select them and ultimately deliver a successful digital program of work and tangible business outcomes inside B2B Manufacturers, Wholesalers and Distributors

📦Our goal with this series is to help B2B's navigate the ongoing digital transformation process required to serve the new generation of buyers, which Forrester says is now majority (70%+) Millennials and Gen Z

Enjoy!