E256: 📦B2B Commerce Corner #16 | EXECUTING ON THE GLOBAL B2B ECOMMERCE OPPORTUNITY THROUGH A PRACTITIONER FOCUSED HEALTH BRAND - Suzie Young, Metagenics - THE ECOMMERCE EDGE Podcast

Episode description

• Suzie is the Digital Marketing & E-Commerce Lead (ANZ) at Metagenics - https://metagenicsanz.com
• Metagenics is a natural health product and supplement manufacturer
• Metagenics supplies the trade (Practitioners) and retailers via B2B eCommerce & EDI
• Metagenics is also increasingly leaning into DTC eCommerce for sales of its consumer/retail products
• In this episode, Jason & Suzie discuss the challenges and opportunities that eCommerce presents for manufacturers and how they can best leverage digital channels to educate, inform and ultimately sell more