E307: 📦B2B COMMERCE CORNER #33 | HOW TO CREATE AN ADVANCED B2B ECOMMERCE EXPERIENCE WITHIN A LARGE SCALE HOUSE OF BRANDS | JULIE DIXON - THE B2B CLINIC | THE ECOMMERCE EDGE Podcast
Dec 13, 2023•1 hr 2 min•Transcript available on Metacast Episode description
Julie is a B2B eCommerce Consultant at The B2B Clinic - https://www.theb2bclinic.com
For 20 years, Julie was also the B2B eCommerce Manager for VF Corp, one of the largest and most well known house of outdoor, surf, skate and adventure apparel and footwear brands in the world
VF counts famous brands like Vans, Dickies, Supreme, JanSport, The North Face among their portfolio.
In this episode, Jason & Julie talk about how Julie helped build the B2B eCommerce function for VF Corp across their entire portfolio of brands - it's a fascinatig story of bringing a new sales channel to a global brand powerhouse
