E314:🎙️HAS THE CODE FINALLY BEEN CRACKED TO GETTING WESTERN CONSUMERS TO ADOPT LIVESTREAM SHOPPING? | STEVEN HUBBARD - SPRII | THE ECOMMERCE EDGE Podcast
Dec 29, 2023•44 min•Transcript available on Metacast Episode description
- Steven is the NED at SPRII - https://sprii.io
- SPRII is a livestream shopping platform for eCommerce brands
- With SPRII, brands create live videos using nothing more than a smartphone to engage customers and sell products
- Then they live stream these videos to Facebook, Instagram, and their website - simultaneously if they want
- Consumers tune into these live shopping events to learn more about products and get limited offers
- Consumers then use comments to ask questions in real time and add products to their shopping cart
- In this episode, Jason & Steven discuss the intricacies of Livestream shopping and why it hasn't yet taken off in the west like it has in Asia and what they are doing to try and change that!
