Episode description

1. Everyone’s story matters! Lisa wants to know everything about the people pitching to her, from their business background to how many pets they have. And if you’re not the one running the day-to-day business, make sure to bring that person into your pitch strategy: she wants to meet them too. 
    
2. Where do you want to end up? From passing on the business to your kids to selling in five years, make sure every co-founder is working towards the same long-term goals. 
    
3. Stability is attractive. If your work history doesn’t show a lot of commitment to a role, company, or profession, investors might be less interested in committing to you. 
    
4. Market research and proof of concept mean you’re coming in with knowledge and fans! Show your investors you’re armed with knowledge and customers.