Episode description

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Hello and welcome to the All Killer No Filler DTC Podcast! Today, we're thrilled to have Dougie from Pilothouse’s Google Ads team. With Q4 well underway and Black Friday just around the corner, Dougie shares critical insights for optimizing Google Ads performance during the busiest shopping period of the year.

In this episode, you’ll learn:

Why Google’s slower platform dynamics require earlier budget and bid adjustments.

How to avoid costly mistakes during and after Black Friday.

Pro tips like using strike-through pricing to boost ad effectiveness.

If you're ready to make your Google Ads campaigns thrive this Black Friday, don’t miss this episode.

Timestamps:

0:00 - Introduction to Google Ads for Black Friday

2:05 - Key Google Ad Budget Strategies

4:30 - Preparing for Black Friday: Budgets and CPAs

6:55 - Avoiding Mistakes During Black Friday

9:20 - Using Scripts and Real-Time Data

12:45 - Post-Black Friday Campaign Adjustments

15:10 - Tools and Tips for Real-Time Attribution

17:30 - Black Friday Expectations for 2024

19:55 - Closing Thoughts and Consumer Trends

Hashtags:

#BlackFridayAds

#GoogleAdsTips

#EcommerceMarketing

#HolidaySales2024

#DigitalMarketingStrategy

#CyberMondayDeals

#GoogleAdvertising

#PPCStrategies

#DTCBrands

#Q4Marketing

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