Episode description
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Hello and welcome to the DTC Podcast! Today, we’re thrilled to have Mike Manheimer from Postscript with us.
https://postscript.io/cashback
Mike brings years of expertise in the SaaS game, focusing on the unique challenges and opportunities in SMS marketing within ecommerce. Today, we’ll explore why SMS might be your most powerful marketing tool yet, and why it's essential to understand its intricacies. Here’s what you’ll learn:
Why many businesses underutilize SMS and how to find your messaging sweet spot
How to capture more emails with onsite opt-in
How to convert more sales in your funnel support with live sales agents
Strategies to increase customer engagement through personalized communication
Insights into Postscript’s innovative approaches to SMS marketing
Timestamps
00:00 - Introduction to Mike Manheimer and SMS marketing
02:00 - How brands are underutilizing SMS
04:00 - Integrating conversational SMS for sales growth
06:00 - The impact of personalized SMS on customer loyalty
08:00 - Innovations in SMS technology and practices
10:00 - Future of SMS marketing in e-commerce
Hashtags
#SMSMarketing #Ecommerce #CustomerEngagement #DTCpodcast #DigitalMarketing #EcommerceTips #RetailInnovation #MarketingStrategies #TechTalk #BusinessGrowth
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