Episode description

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It's All Killer No Filler - Year over year, CPMS and CPCS are a little up. Spend is fairly flat, but AOV is CRANKING.

Learn what's new, tried, and true about offer testing , ad credits, spending bursts , Post V-Day hangover, and the new developments with Meta's AI Tools. (Advantage+, Dynamic Ads and more)

Timestamps:

[00:00:00] Introduction

[00:02:00] The Role of Creative Analytics in Shipping Winning Ads

[00:04:30] Analyzing Meta Ads Performance and Strategies in February 2024

[00:07:00] The Shift Towards Efficiency and Higher AOV in Ad Spend

[00:10:00] Leveraging AI Tools and Advantage Shopping Campaigns for Better ROI

[00:13:00] Insights on Facebook Shop's Success Factors and Conversion Rate Optimization

Hashtags:

#MetaAds2024

#DigitalMarketing

#EcommerceStrategies

#CreativeAnalytics

#FacebookShop

#AIAdvertising

#BrandRecognition

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