Episode description

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In this episode of the DTC Podcast, host Eric Dyck sits down with Liam Millward from Instant and Lachi Agnew from July to explore how cutting-edge email retargeting is transforming the way DTC brands engage with customers.

Try Instant.one ➝ https://www.instant.one/

July, a high-end luggage brand, faced a challenge—how to convert more visitors into buyers when their product isn’t consumable and relies heavily on winning the first purchase. That’s where Instant came in.

This conversation dives deep into how July used Instant’s shopper identification tool to send more targeted emails to previously anonymous visitors—leading to a 20% lift in incremental revenue through A/B testing. The episode also unpacks the technical differences between Instant and other data-focused tools.

Key insights:

How July tested Instant’s technology: A/B testing showed 20% more revenue from email flows.

High-intent targeting: Emails are only sent to visitors showing purchase intent (e.g., cart abandonment or multiple visits).

Low setup cost: Instant is plug-and-play, with integration completed in 3 days.

Staying compliant with Google rules: Minimal email sends with a focus on intent-driven messaging ensures compliance with stricter spam guidelines.

Competing in Q4: Why tools like Instant are essential for maximizing Q4 marketing budgets.

Connect with Lachi and July:

https://www.linkedin.com/in/lachi-agnew-2b495bb9/?originalSubdomain=au

Connect with Liam at Instant.one: https://www.linkedin.com/in/liammillward/

Timestamps:

00:00 - Introduction to Paid Acquisition Challenges

02:00 - Identifying Anonymous Web Traffic with Instant

04:00 - July's Growth Story and COVID Impact

06:00 - Increasing Email Reach and Revenue with Instant

08:30 - Black Friday and Cyber Monday Strategies

11:00 - Optimizing Email Flows for Higher Conversions

14:00 - Partnerships and Marketing Successes

16:30 - A/B Testing for Improved Marketing Results

18:30 - The Benefits of Instant's Automation Features

21:00 - Key Insights on U.S. Market vs. Australia

Hashtags:

#PaidAcquisition #EmailMarketing #CustomerRetention #EcommerceGrowth #BlackFriday #CyberMonday #JulyLuggage #EmailFlows #MarketingAutomation #InstantROI #DTCPodcast

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