Episode description

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Today we're revisiting Apex Operator Sarah Carusona's talk from C-Suite Mastermind in Victoria BC.

Sarah has masterminded growth for brands like Olukai, Roark and now Alpha Lion along with cutting her teeth in the trenches of performancing marketing with Common Thread Collective.

In C-Suite Talk she gives you a simple mathematical model where the math actually maths, that actually leads you to your growth goals.

The ecom hiking map metaphor

Why last touch attribution still rules the day

Topline and bottom line dollars are the most important ones

Timestamps

00:00 - Intro to Sarah Carusona's Growth Strategy 02:15 - Importance of Real Math in E-commerce Attribution 04:30 - Aligning Business Goals with Key Metrics 06:55 - Balancing New and Repeat Orders for Growth 09:20 - Utilizing Last Touch Attribution and MMM for Clarity 11:35 - Forecasting and Adjusting for Seasonal Trends 13:55 - Leveraging Organic Video Strategy and TV for Brand Recall 16:30 - The Role of YouTube and Streaming in Brand Awareness 18:45 - Q&A and Wrap-up

Hashtags

#EcommerceGrowth #DTCStrategy #MarketingAttribution #SEO #BrandGrowth #CustomerRetention #BusinessMetrics #YouTubeMarketing #TVAdvertising #GrowthStrategy

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