Episode description

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It's All Killer, No Filler and today we're jamming with Aves from Pilothouse about the burgeoning trend of short-form content in social video platforms. In an era where attention spans are shrinking, Avery enlightens us on how to capture and engage audiences in mere seconds. Today’s episode is a treasure trove for brand founders and marketers who aim to stay ahead in the fast-paced digital arena. Here’s what you’ll unpack in just a few minutes:

1. The Power of Brevity: Learn how to distill your message into a compelling 3-5 second narrative.

2. Understanding Your Audience: Insights into creating content that resonates with specific demographics using humor and relatability.

3. The Balance of Technology and Humanity: Discover the fine line between leveraging AI for data and infusing human creativity into your content.

In a nutshell, this episode is a masterclass in adapting to the latest trends in digital marketing and consumer behavior. Tune in for these golden nuggets of wisdom that could redefine how you approach social media marketing.

Timestamps:

0:00 - Introduction

2:10 - The Rise of De-Influencing and Authentic Marketing

4:30 - Leveraging AI for Creative Content without Losing the Human Touch

6:50 - Success Stories: Real Examples of Short-Form Video Impact

9:00 - Future of Advertising: Human-Centric AI and Beyond

Hashtags:

#DigitalMarketing

#ShortFormVideo

#InfluencerMarketing

#CreativeAI

#MarketingTrends2024

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