Episode description

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Today's talk is all about the best strategies for product seeding and influencer marketing with Yash Chavan, founder of SARAL, the influencer marketing that makes it easy to get your product into the hands of nano-influencers who focus on authentic content.

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Yash shares his philosophy of influencer marketing in 2024, which involves building a community of nano influencers who consistently talk about the brand. He also discusses the pyramid model of influencer marketing, where brands start with product seeding, move on to an ambassador program, and then establish deeper collaborations with top-performing influencers.

Yash provides tips for brands starting out in influencer marketing and suggests aiming for a conversion rate of at least 30% in the base tier. SARAL helps brands build their own unique community of influencers, rather than relying on influencer networks. The pyramid strategy is a key approach, with nano influencers at the base, micro influencers in the middle, and ambassadors at the top. SARAL streamlines the seeding process, automates outreach, and provides a CRM functionality for managing influencer relationships. The platform also offers social listening, affiliate management, and UGC white listing. Building a community of influencers who consistently post about the brand is the most successful influencer marketing strategy. Influencers are top-of-funnel awareness drivers, and their impact should be measured through blended metrics and follower growth.

Takeaways

Building relationships with influencers and focusing on authentic content is key in influencer marketing.

Influencer marketing in 2024 involves building a community of nano influencers who consistently talk about the brand.

The pyramid model of influencer marketing includes product seeding, an ambassador program, and deeper collaborations with top-performing influencers.

For brands starting out in influencer marketing, it's important to set expectations, reward good behavior, and offer unique perks to influencers.

Aim for a conversion rate of at least 30% in the base tier of influencer marketing. SARAL helps brands build their own community of influencers instead of relying on influencer networks.

The pyramid strategy categorizes influencers into nano, micro, and ambassador tiers based on their follower count.

SARAL streamlines the seeding process, automates outreach, and provides CRM functionality for managing influencer relationships.

The platform offers social listening, affiliate management, and UGC white listing.

Building a community of influencers who consistently post about the brand is the most successful influencer marketing strategy.

Influencers are top-of-funnel awareness drivers, and their impact should be measured through blended metrics and follower growth.

Timestamps:

[00:00:00] - Introduction

[00:02:10] - What makes influencer marketing effective in building brand trust

[00:04:20] - The launch and purpose behind Saral: Streamlining influencer collaborations

[00:06:10] - Deep dive into the 'Illuminati Pyramid' strategy for influencer engagement

[00:08:10] - How to qualify influencers at each stage of your marketing funnel

[00:10:30] - The role of authentic user-generated content (UGC) vs. actor-generated content

[00:12:40] - Impact of a dedicated influencer community on brand visibility and sales

Hashtags:

#InfluencerMarketing #DTCMarketing #DigitalMarketing #BrandStrategy #InfluencerTips #ContentMarketing #SocialMediaStrategy #ECommerce #MarketingTips #YashChavan

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