Episode description

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Hello and welcome to DTC Podcast. Today we're previewing the newest podcast on the DTC Podcast Network, Pilothouse's Jordon Gordon hosting the WORLD'S BEST EMAIL AND RETENTION PODCAST!

Subscribe to TWBERP here: https://podcasters.spotify.com/pod/show/twberp/episodes/Ep-2-BFCM-Email-Strategies--What-Works-and-What-Doesnt--TWBERP-e2pheu2

Get ready for Black Friday and Cyber Monday with Pilothouse's Jordan Gordon as he dives into the email and SMS strategies that drive serious sales during the busiest time of the year.

In this episode, we explore why consistency is your best friend when crafting Black Friday emails, and why saying “40% off” for the sixth time isn’t just okay—it’s essential.

Discover:

How to segment your audience for maximum impact

The surprising truth about customer purchase behavior during BFCM

Why SMS is a game-changer for inbox competition

Tips to turn your Black Friday buyers into loyal repeat customers

Timestamps:

00:00 - Introduction to the world's best email and retention podcast

02:00 - Optimizing Black Friday email messaging strategies

04:15 - Insights on customer purchase behavior during Black Friday

06:30 - Importance of SMS for inbox competition during Black Friday

09:00 - Segmentation strategies for maximizing Black Friday results

12:00 - Turning Black Friday buyers into repeat customers

Hashtags:

#EmailMarketing #RetentionStrategies #BlackFridayMarketing #SMSMarketing #CustomerSegmentation #EcommerceTips #DTCGrowth #DigitalMarketing #CustomerRetention #CyberMondaySales

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