Episode description

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In this episode of the DTC Podcast, we dive into Applovin, the emerging mobile ad network reshaping how DTC brands scale. Join Taylor Cain and Aves from Pilothouse Marketing as they share their hands-on experience with Applovin, exploring its algorithm-driven audience targeting and creative-first approach.

Key Takeaways:

What is Applovin? Learn how this platform enables 9x16 video ads in mobile apps and why it’s creating buzz in the e-commerce space.

Creative Strategy Tips: Discover why humor, entertainment, and long-format storytelling are crucial for success on this platform.

Incrementality Challenges: Understand how to measure new customer acquisition effectively with tools like post-purchase surveys and MTA analysis.

Who Can Advertise? A $20k/day spend on Meta is required to qualify—making it ideal for scaling brands.

Don’t miss this practical breakdown of how to leverage Applovin to tap into new audiences and boost growth.

Timestamps

0:00 Introduction to Applovin and Event Announcement

2:10 What is Applovin and How Does It Work?

4:20 Performance Insights: Comparing Applovin to Meta Ads

6:30 Creative Strategies for Applovin Ads

9:00 Incrementality and Measuring Success on Applovin

11:30 Challenges and Limitations of Applovin for DTC Brands

14:20 Future of Applovin and Final Thoughts

Hashtags

#Applovin #DTCAdvertising #EcommerceMarketing #MobileAdNetwork #DigitalMarketing #CreativeStrategies #PerformanceMarketing #MetaAds #MobileAdvertising #DTCInsights

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