Episode description

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Join us as we catch up with Nate and Taylor who lead Pilothouse's Socials team (Meta Ads and TikTok Ads) on their Black Friday Cyber Monday results.

Stay tuned to learn who we think the clown is in the CPC Debate!

Chapters:

00:00 - Introduction to Black Friday & Cyber Monday Marketing Insights

02:10 - Strategies for Optimizing Ad Spend During Peak Sales Periods

04:30 - Understanding and Overcoming Credit Issues in Marketing Campaigns

06:40 - The Importance of CPC in Digital Marketing Campaigns

08:50 - Product Launches and Unique Offers for Black Friday/Cyber Monday

11:00 - Introducing Scale School: A New Frontier in DTC Marketing Education

Hashtags:

#DigitalMarketing #BlackFridayMarketing #CyberMondayTips #DTCPilotHouse #ScaleSchool #AdSpendOptimization #CPCStrategy #EcommerceMarketing #MarketingEducation

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