Episode description

The goal of any L&D department is to influence and change behavior. And guess what? That’s the same goal of the marketing department.

Marketers are great at grabbing attention and convincing people to carry out an action, and many of the strategies and tools they use can also help L&D teams improve the success of training programs.

Tune in for a great conversation with Bianca Baumann, VP Learning Solutions & Innovation at Ardent and co-author of the soon to be released book, 𝗧𝗵𝗶𝗻𝗸 𝗟𝗶𝗸𝗲 𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿, 𝗧𝗿𝗮𝗶𝗻 𝗟𝗶𝗸𝗲 𝗮𝗻 𝗟&𝗗 𝗣𝗿𝗼 coming in May from ATD Press.
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Bianca Baumann is a seasoned L&D strategist with 15+ years of experience. Passionate about consulting on effective new solutions to serve learners’ needs, she’s developed processes, methodologies, and frameworks to help organizations meet their growth targets with the help of innovative L&D approaches. Bianca has helped dozens of organizations with their workforce transformations, as well as onboarding and reskilling programs. She has also spearheaded multiple projects in the marketing, automotive, financial, and events industries, creating award-winning programs along the way. Bianca speaks at international conferences and is a facilitator at the Ontario Institute for Studies in Education. She’s the co-author of “Think Like a Marketer, Learn Like and L&D Pro – Strategies To Ignite Learning"