Episode description
Episode description
Broadcast TV accounts for 94% of all attention-weighted video advertising. While a YouTube ad garners just 4.5 seconds of attention on average and a Facebook ad only one second, a TV commercial commands a full 15 seconds of active viewer attention.Elena, Angela, and Rob reveal four secrets to TV advertising success that most marketers don't know. They explore why TV remains the most effective marketing channel, discuss how audio drives TV commercial performance, and explain why traditional media buying methods are becoming obsolete. Plus, learn why looking beyond immediate results is crucial for measuring TV's true impact on business growth.
Topics covered:
- [01:00] TV delivers 2.6x more market share growth than campaigns without it
- [03:00] Why 74% of households watch both linear and streaming TV
- [06:00] The surprising power of audio in TV commercials
- [14:00] How AI-driven media buying provides 2-3x more reach
- [19:00] Why TV's most important results aren't immediate
- [20:00] The ideal split between performance and brand marketing
- [22:00] Tips for measuring TV campaign effectiveness
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Resources:
2024 TV's Future is Much More Than Connected Report: https://www.marketingarchitects.com/blog/tvs-future-is-much-more-than-connected
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