Episode description
Episode description
90% of buyers choose from their initial shortlist of vendors. How can marketers ensure their brand makes it to that list?This week, Elena, Angela, and Rob are joined by Jason Ing, CMO of Gusto, to discuss timeless marketing principles that work across B2B and B2C. Jason shares insights from his experience at P&G, Microsoft, Amazon, and now Gusto on building distinctive brands, measuring marketing effectiveness, and creating customer-centric campaigns that drive growth.
Topics covered:
- [01:00] Differences between B2B and B2C marketing
- [09:00] The role of marketing at Gusto
- [11:30] Measuring marketing impact and effectiveness
- [15:45] Balancing traditional and digital media investments
- [23:30] Three key marketing principles: customer centricity, strategy, and psychology
- [34:00] Translating marketing research for non-marketers
- [38:30] Most contrarian marketing opinion
- [42:00] Best and worst marketing decisions
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Resources:
MarketingWeek Article: https://www.marketingweek.com/ritson-applicable-b2b-marketing/
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