Episode description
Brands spend billions every year to run TV ads during the most popular programs. But are these expensive timeslots worth it?This week, Elena, Angela, Rob, and special guest VP Media Ron Blevins explore common misconceptions about media quality. Learn why low-cost inventory doesn't always mean low quality, how to evaluate media beyond traditional metrics, and where brands can find opportunities to gain a competitive advantage.
Topics covered:
- [01:00] Defining media quality
- [05:00] Ron's background and perspective shift at Marketing Architects
- [09:04] Misconceptions about opportunistic media buying
- [12:33] Where brands go wrong when evaluating media quality
- [15:15] Metrics for evaluating true media quality and performance
- [18:00] The future of measuring media quality
- [21:30] What else is undervalued?
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Resources:
2024 WARC Article: https://www.warc.com/newsandopinion/opinion/how-a-better-understanding-of-media-quality-can-help-unstick-culture/en-gb/6585
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