Episode description
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.Once upon a time, Elena and Rob decided to explore the meaning of “brand love” and the use of powerful storytelling. They discovered that brands with a strong story create meaningful connections and fuel brand loyalty.
Topics covered:
- [00:46] “The Role of Storytelling in the Creation of Brand Love”
- [01:14] Examples of storytelling
- [03:42] Does storytelling lead to brand love?
- [04:15] What is brand love?
- [05:43] Storytelling in advertising
- [07:00] Emotional connection adds value
To learn more, visit marketingarchitects.com/podcast
Resources:
Dias P, Cavalheiro R. The role of storytelling in the creation of brand love: the PANDORA case. J Brand Manag. 2022;29(1):58–71. doi: 10.1057/s41262-021-00254-6. Epub 2021 Oct 6. PMCID: PMC8494506.
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