Episode description

To kick off 2023 we’re bringing you an interview with a true industry legend – the one and only George Howell, a name synonymous with coffee excellence.

Since the 1980s George has played an integral role in the development of specialty coffee in Western markets – pioneering the third-wave coffee movement and championing single origin coffees and direct trade. 

In this conversation George shares details of his early coffee career and experiences,  including the ‘unlikely’ sale of his small Boston-based coffee chain to Starbucks. He also discusses balancing business with his true passion for coffee discovery and his desire to share and highlight the highest-quality coffees from around the world.

Credits music: "Unreliable" by Dudley Music in collaboration with The Coffee Music Project

Sign up for our newsletter to receive the latest coffee news at worldcoffeeportal.com

Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear