Mark is joined by Qubit colleague Will Browne to talk about his recent academic paper co-authored with Mike Swarbrick Jones on what techniques are most successful in influencing and retaining eCommerce customers, using analytics and statistical analysis-at-scale to analyze and understand 20 billion user journeys held in Qubit's Google Cloud Platform-hosted Customer Data Store.
Drill to Detail Ep.32 'What Really Works in eCommerce' With Special Guest Will Browne | Drill to Detail podcast - Listen or read transcript on Metacast
