Episode description
Several multinational grocery retailers plan to enter the Kazakhstan market in the near future, including French grocery retailers Auchan and Carrefour. Kazakhstan is enjoying an inflow of foreign direct investment and political stability, which is leading to multinational retailers eyeing the country. The retailing market in Kazakhstan is not yet saturated, and in general the entrance of multinational players will have a positive effect on the development of modern grocery retailing as increased competition will stimulate existing companies to invest more in marketing and innovation.