New in Retail: “Phygital” Trends in Retailing
Sep 12, 2017•5 min•Transcript available on Metacast Episode description
Store-based retailers have embraced digital technology not only to develop a multi-channel retail strategy, but also by using augmented reality and virtual reality, to demonstrate their products in store and in consumers’ homes. Euromonitor International analysts present three innovative examples of the blending the physical and digital in retailing.
