Episode description
Euromonitor International recently updated its retailing data and uncovered several trends in its research. Increased penetration of mobile internet has led to an evolution of internet retailing. In developed countries, a growing familiarity with mobile devices is creating a welcoming environment for mobile shopping, and in emerging markets, some countries are skipping wired networks altogether for wireless capabilities - leading to faster mobile adoption and therefore mobile retailing. Apparel and footwear is now the largest category for internet retailing globally as there is a greater trust in buying products online.