The Paradox of Choice in Soft Drinks - podcast episode cover

The Paradox of Choice in Soft Drinks

May 14, 20158 minTranscript available on Metacast
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Episode description

In a world with more choices than ever before, effective curation is key. This podcast discusses the growing importance of curation in soft drinks. While consumers demand choice, they also seek guidance, and brands which can provide this—whether they are retailers, foodservice operators, or manufacturers—can reap significant long-term benefits.