Episode description
Private label products are a lucrative market in Eastern Europe as many consumers switched to buying them during the economic recession and kept them a regular part of their shopping experience. Now, there is an increased number of premium private label brands entering the Eastern European market, posing an even larger threat to manufacturer brands. These premium private label products are closer in price to manufacturer brands, and manufacturers are being forced to think of new ways to continue fighting for space in consumer's shopping baskets.