Fashion Friday: The Path to Purchase Beauty and Personal Care Prodcuts the Middle East and Africa
Aug 26, 2016•8 min•Transcript available on Metacast Episode description
Premium beauty and personal care is driven by the middle and upper income groups in the Middle East and Africa, but also by aspirational consumers who are looking to align themselves to premium brands and therefore status. This is especially true in the countries such as as the United Arab Eremites, where upwards of 90 percent of the population are expats who have moved for career advancements.
