Episode description
M-commerce is still relatively new, but it is a quickly growing channel. Retailers, especially those that are focused on achieving omnichannel proficiency, are looking to optimize the mobile shopping experience for their shoppers. Starbucks, a foodservice company, has been very successful in the M-commerce space. This podcast will discuss some key takeaways from the company’s success that retailers should be mindful of while building on their own mobile strategies.