Ageing as a Changing Narrative: A Top Consumer Trend for 2017
Apr 18, 2017•14 min•Transcript available on Metacast Episode description
As 2017 unfolds, consumers aged over 50, the most vocal and youngest of whom are part of a generation known for their outspoken views, the baby boomers, are living a changed ageing narrative. This sees articulate ‘ambassadors’ and organisational advocates ‘disrupting ageing’ via louder consumption demands, shifting work practices, mature style icons and novel ageing solutions.
