Herb, Ep 2: A Legal Strategy
Jul 25, 2023•31 min•Ep 2•Transcript available on Metacast Episode description
Worried that all their work creating Mobil's personality and a multi-pronged issue advertising campaign to go with it would go to waste if the TV networks deemed it all "propaganda" Herb and his boss looked to the courts for protection. In this episode we follow the "corporate free speech" movement through the courts, where it got a big assist from tobacco lobbyist-turned-Supreme Court justice Lewis F. Powell.
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