Episode description

There is probably no group of people who will talk with more passion and expertise about trade-related aspects of the game of football than soccer enthusiasts within the WTO.

In this first episode of "Trade Goals", we introduce a group of WTO pundits with deep knowledge in realms such as trade in goods, trade in services,  trade-related aspects of intellectual property and communications who talk about what football means to them, both personally and professionally. Throughout the podcast season, they will try to make sense of the global value chain of the beautiful game.

Setting the scene are Michael Roberts, Roy Santana, Antonia Carzaniga, Wolf Meier-Ewert, Jana Borges, Markus Jelitto, and Una Flanagan.

The figure about the size of the global football economy comes from FIFA President Gianni Infantino, who visited the WTO in September 2022.

Football and trade for development. WTO Director-General Ngozi Okonjo-Iweala and FIFA President Gianni Infantino at the Public Forum 2022