Episode description

Thinking about changing your sales game? Believe selling is more than methodology?

 Julian Reading from Hitachi Vantara is an expert in modern sales performance improvement and this week's guest on Business, Brains, and the Bottom Line.

 Sales is all about science. It has been a lifelong passion of his to understand the buyer persona and how that influences sales success.

 Julian is leading a change in driving away from mainstream methodology-based selling into focusing his teams on understanding how to connect with their buyers. His focus is utilizing elements of best sales practices, and teaching the behavioral science of connecting emotionally with prospects across all buying personas.