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FOUR ACTIONABLE TAKEAWAYS
Avoid using first names or commands in your subject lines.
Use unsure tones (e.g. typically, usually) instead of informative tones in your emails.
Never ask more than one question in an email.
Sending 50 word emails yields better results than 125 word emails.
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Co-Founder & COO @ Lavender
RESOURCES DISCUSSED
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Things you can steal
98 (Sell): Writing better emails with data-backed optimization (Will Allred, Co-Founder & COO @ Lavender) | 30 Minutes to President's Club | No-Nonsense Sales podcast - Listen or read transcript on Metacast
