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Four Actionable Takeaways:
Break-down pricing objections to better understand whether it’s a timing, budgeting, or other issue.
Dive into why the customer is evaluating a solution in the first place. Avoid the feature vs feature battle.
Get ahead of potential objections by bringing them up preemptively.
Treat your promotion plan like a sales cycle - multithread, figure out the buying process, etc.
Sarah’s Path to President’s Club:
Account Executive @ Gong
Advisor @ Aligned, Chili Piper, and Ramped
Instructor @ Sales Impact Academy
RESOURCES DISCUSSED
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Things you can steal
60 (Sell): Getting a promotion using quality discovery tactics (Sarah Brazier, AE @ Gong) | 30 Minutes to President's Club | No-Nonsense Sales podcast - Listen or read transcript on Metacast
